Rumiyah, Issue 2 (English): Rallying the “True Believers” as Hardship Purifies the Ranks

Author/s (editor/s):

Haroro J. Ingram

Publication year:

2016

Publication type:

Discussion paper

Find this publication at:
Rumiyah, Issue 2 (English): Rallying the “True Believers” as Hardship Purifies the Ranks

With the release of Rumiyah’s second issue, it is increasingly clear that so-called Islamic State (IS)’s propaganda efforts have strategically shifted, characterised by two key trends. First, IS’s propaganda machine is under immense pressure – evidenced by, for example, the assassination of key figures such as Abu Muhammad Al-Adnani and Wa’il Al-Fayad – the repercussions of which can be seen in lower rates of propaganda output and the prominence of rehashed material in that messaging. Second, the key themes in IS propaganda have been altered in ways that reflect both its contracting campaign and the need to recalibrate its messaging in accordance with declining fortunes on the ground.

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